Attracting Sponsors
Posted on 23 June 2008 by Justin
As discussed in the post entitled REI Wandering, Natalie and I are currently looking for companies (and individuals) to sponsor us in our Nomadic Adventure. You may be asking yourself
what could two budget travelers possibly do to attract Sponsors?
To be honest, I think it depends on the Sponsor. Companies and organizations are looking to put human faces on the values that make the company successful. Natalie and I searched out a number of companies whose values reflect our world view (i.e. environmentally responsible, community minded etc.) It is our opinion that we may be able to attract some sponsorship because one or more companies may see their values reflected in how and why we want to spend a year traveling the world. I am not going to tell you which companies we applied to, at least not yet, but as of today we have sent out 3 promotional packets. I am excited about this process. Admittedly, I do not have a great deal of hope (a part of me would rather be surprised than disappointed ) that what we are doing will help us attract sponsors. On the other hand, I am not sure how else we would seek them out. We did/are doing the best that we can to promote ourselves and our dream. When this process is over, we will be able to say that we put in the time, money, and effort to attract the right sponsors. Even if nothing comes of this, I do not think I will regret looking for sponsors.
Do you or your company want to become Nomad Sponsors? Leave us a comment or shoot me an email.
Do you have any suggestions for us? Leave a comment.
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To create the our promotional material, Natalie and I used Apple’s page layout/word processing software application Pages. In an attempt to keep myself from gushing over Pages, I simply want to say that it was an enjoyable experience. For a version 1 (v 1) program it was surprisingly powerful and relatively bug free. I think if I was new to design and did not have a strong Photoshop/Illustrator background, the learning curve would have been more difficult but Natalie seemed to pick up the basics very quickly so perhaps a design background is not all that important.
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